AMB Picot: The TRUE face of sheet metal rolling
2025 marks an important milestone for AMB Picot: 160 years of expertise and innovation in sheet metal rolling. At the dawn of this new year, we are unveiling our new visual identity, a redesign that fully embodies our philosophy and commitment.
Why a new face?
Behind every machine, every innovation, there are men and women who embody our expertise, our passion and our values. We wanted this new identity to reflect what we really are: a manufacturer at the cutting edge of technology, rooted in people and looking to the future.
Our slogan, ‘The True face of sheet metal rolling’, now takes on its full meaning through this transformation.
A meaningful identity
Our new visual identity has been carefully designed to convey strong messages:
- A human face turned towards the future: It symbolises our ambition for constant innovation and our vision to accompany our partners towards new horizons.
- An aluminium/steel background texture: A direct reminder of our core business, sheet metal rolling, and our roots in industry.
- Dynamic silhouettes: Illustrating authenticity, mutual support and the feeling of belonging to a committed and passionate team.
- Shaking hands: A symbol of trust, leadership and collaboration with our customers and partners.
- Users at the heart of the image: A focus on those who use our machines on a daily basis, proof of our proximity and commitment to them.
What this means for you ?
This redesign is much more than just an aesthetic change. It marks our desire to be ever closer to you, to respond to your needs with transparency, and to continue to offer you solutions at the cutting edge of technology.
Whether through our rollers, our expertise or our support, AMB Picot remains true to its values: passion, authenticity and technical leadership.
We invite you to explore this new identity and continue the adventure with us. Together, let’s look to the future to meet the challenges of sheet metal rolling.
